My rating: 4 of 5 stars
This book is meant to teach you how to learn about people from snooping through their rooms, but it’s also a bounty for social media marketers or writers.
If your job is in social media, in reading the tea leaves of activity people leave on their profiles, this will give you a handy framework for knowing what’s relevant and how to place a particular piece of detail you learn about someone.
Fiction writers can use the book in reverse — learning how to apply the psychological principles presented to craft an interesting, realistic character. The proof is in the details, and this book will help you understand how to create the layers of detail and description that make up a real person.